Analytics & IntelligenceLifetime Value

Lifetime Value

How much is each customer worth over time? This page shows who your most valuable customers are, how often they reorder, and whether email is growing their lifetime spend.

SendLucid Customer Lifetime Value

What you see

  • Headline KPIs — total buyers, average LTV, median LTV, repeat rate, one-time rate, and total revenue.
  • Revenue concentration — what share of revenue comes from your top 10% of customers (e.g. “25.4% of revenue from the top 10% ($53,825 of $211,670)”).
  • LTV Distribution by Tier — customers grouped by value (High / Medium / Low / Minimal), with count and revenue contribution.
  • LTV Percentile Distribution — where customers fall on the value spectrum.

Per-stat breakdown

Headline KPIs

Headline KPIs — total buyers, average and median LTV, repeat and one-time rates.

LTV Distribution by Tier

LTV Distribution by Tier — customers grouped High / Medium / Low / Minimal.

LTV Percentile Distribution

LTV Percentile Distribution — where customers fall on the value spectrum.

Monthly Cohort Retention

Monthly Cohort Retention — how each cohort keeps buying over time.

Purchase Frequency

Purchase Frequency — how many orders customers place.

Time to Second Purchase

Time to Second Purchase — how long until customers reorder.

Email Impact on LTV

Email Impact on LTV — lifetime value of email-engaged vs. not.

How to read it

A high one-time rate with a low repeat rate means you’re acquiring but not retaining — a flows-and-retention problem. Heavy revenue concentration in the top tier means your VIPs matter enormously; make sure they’re not being under-mailed.

What to do

Build retention for one-time buyers (post-purchase, replenishment flows), and give high-LTV customers dedicated attention. See Lifetime Value (concept).

Related

AttributionFatigue