Executive Summary
Your morning briefing. The Executive Summary rolls your entire email program into one screen: how healthy it is, the numbers that matter, and the highest-impact actions to take next.
What you see
- Account Health — a composite 0–100 score, broken into four parts: List, Send, Revenue, and Content health.
- KPI cards — Revenue (30d), Active Subscribers, Revenue/Send, and Fatigue Score, each with its trend vs. the prior period, plus your best and worst campaign.
- Focus This Week — the single most important insight right now.
- What to do next — your action items, ranked by impact vs. effort.
How to read it
Start with Account Health for the headline, then scan the KPI trends for what’s moving. Focus This Week and the ranked actions tell you where the money is — e.g. “Sun sends generate 2.5× more revenue per send than Mon, but you sent 17 of 27 on Mon.”
What to do
Work the action items top-down — they’re ordered so the fastest, highest-value wins come first. Each one cites the data behind it.