Flows
Your automated sequences — welcome, abandoned cart, post-purchase, winback. Flows run 24/7 without a manual send, so they should be your most reliable, highest-margin revenue. This page shows how each is performing and where the gaps are.
What you see
- Summary — total flows, how many are live, total flow revenue, and recipients reached.
- Flow table — each flow with its status, number of emails in the sequence, recipients, open %, click %, conversions, and revenue.
How to read it
Look for two things: missing flows and weak flows. A brand with no winback or post-purchase sequence is leaving recurring revenue uncaptured. A live flow with low open/click or few conversions is underperforming its potential — often a content or timing problem, not a traffic one.
What to do
Add the flows you’re missing, and improve the weak ones (offer, sequence length, timing). See The Analytics Data Model for how flows differ from one-off campaigns.